Citi Mobile App

The Challenge
Create a mobile-first experience that deepens the customer satisfaction and relationship with Citi.

Creative Director overseeing product strategy, user experience, visual design, copywriting and prototyping.

By implementing a restructured navigation we increased feature findability combined with designing a framework that serves contextually relevant content to our customers.

Dynamic Tiles proactively respond to users by pulling up information and functionality from anywhere in the app.