Citi Mobile App
The ChallengeCreate a mobile-first experience that deepens the customer satisfaction and relationship with Citi.
Creative Director overseeing product strategy, user experience, visual design, copywriting and prototyping.
By implementing a restructured navigation we increased feature findability combined with designing a framework that serves contextually relevant content to our customers.
Dynamic Tiles proactively respond to users by pulling up information and functionality from anywhere in the app.